A restaurant business like all other business will have its own difficulties. There are busy days, as well as, days where you hardly see anybody walking in. SMS Marketing works wonders attracting customers.
Why is SMS Marketing a good marketing tool?
Among all marketing methods, Text/SMS marketing is that the most well-liked communication channel:
- SMS marketing is budget-friendly, with a delivery rate of ninety-seven within four minutes.
- Text campaigns are way more flourishing than Email campaigns; Text’s get a median response rate of 30 minutes whereas Email’s get a mere four-dimensional.
- SMS marketing coaxes customers into fast action; nineteen of shoppers can click on Text campaign link whereas only four-dimensional for Email.
Now that you just know why SMS marketing is the way to go. Here are a number of methods that can be adopted for successful SMS marketing for Restaurants:
- Texts are Popular.
Pew research facility found that ninety-seven of smartphone house owners use their text messaging feature daily. Consistent with another a survey of over 2,200 participants, the common person sends or receives over forty texts per day. What percentage of those messages are from your restaurant?
So, your customers are already on their phone. Text them!!!
- Texts are a “Sure Fire Read.”
No text goes unseen, seriously. That’s why the New York Times suggested text message marketing in their little business guide, trumpeting it as a “Guaranteed Read.”
The facts duplicate their claim: ninety-eight of all texts are read. For a few perspectives, the open rate of emails from restaurants is usually two hundredth. If you don’t wish your restaurant’s marketing messages to be unheeded, send them by text.
- Texts are Instantaneous.
It’s not simply that each one text are read, it’s that they’re read instantly. Ninetieth of texts are read within 3 minutes. Consider how long some emails are sitting uninformed in your inbox. Check the coupons sitting on your counter or on your electric refrigerator. How many have expired?
Bring in traffic instantly, not later. Send your offers through text message instead.
- Texts are Intimate.
The text message inbox is in contrast to the other inbox, like email or messenger. It’s stuffed with messages from close friends, family, and love interests. That’s why it’s thus closely protected. In contrast to alternative marketing channels, customers have to be compelled to offer you permission before you text them.
When folks settle for your texts from your restaurant, they don’t welcome you as some anonymous business. They welcome you as a friend. They need messages from you, the real-life person behind the counter.
- Texts are Mobile and don’t wander away.
Coupons get lost. Menus become buried in junk drawers. Emails are deleted. Text messages, on the opposite hand, are offered anytime your client desires to talk to them.
- Texts are Reasonable.
The cost of text campaigns is as very little as one cent per text, and well definitely worth the return on investment. Most restaurants don’t have piles of additional money for a TV spot, and don’t want a full-on ad campaign—they may simply want a push during slowdowns and or a higher loyalty program.
Business-wise, SMS marketing merely is sensible for restaurants. No wonder huge brands like Dominoes, KFC, Burger King, and Pizza Hut, among several others, are using text message marketing.
- Produce Responsive Restaurant Websites
When a client is considering visiting your restaurant, one in all the primary ways in which they will analyze your business is to Google you and look at your web site. As a result, it is vital for your restaurant’s web site and menu to stand out on mobile and build a decent initial impression. One of the most effective ways in which to optimize your restaurant’s web site for mobile is to use Responsible Web Design (RWD).
What Is Responsive Web Design?
Sites that use responsive net style are formatted to work on all devices and browser varieties, which eliminates the requirement for scrolling and re-sizing the page. Responsive web style improves your customers’ user expertise by dashing up page load times and permitting them to access the data simply without having to re-size your page themselves. In addition, Google sees responsive web design as a decent practice and offers preference in search results to websites that have it for his or her mobile configuration.
- Use Third-Party Delivery Apps or Mobile Reservation Apps
Delivery is becoming progressively common as many purchasers would rather dine in the comfort of their own house than go out to eat. Thanks to the increased demand, your restaurant ought to supply the choice for takeout or delivery, however, you do not essentially have to be compelled to hire your own delivery driver. Instead, you’ll use one in all the many common third-party delivery services, like UberEats or DoorDash.
Using third-party delivery apps helps you reach resolute potential customers who wish to undertake your restaurant’s food while not having to go to your establishment. Plus, several of those apps have their own fleet of drivers, thus you’ll utilize them although you do not have your own driver on staff.