3 secrets of marketing that everyone misses
Every business needs proper planning and strategies to survive. Today is a world of cut-throat competition and one wrong move can leave you far behind in the numbers game. Marketing and advertising are two important tools that are essential for every business to survive. Marketing your business or brand is a key factor, however, marketing the right way is even more crucial. Every company sets aside marketing budgets that help them to increase sales and thereby lift the bottom line.
Marketing strategies should be flexible and give you the maximum benefit without the company having to spend a fortune on marketing exercises. Marketing has known to generate phone lead which has often been converted into sales. Marketing helps businesses in reaching out to a wider target audience and converting them into your customers. Marketing is much more than simply getting a phone number list and talking to hundreds and thousands of people day in and day out.
Marketing on many levels has to have a humane touch that makes people associate themselves with your brand. If your brands like Nike, they advocate strength and market themselves as a sports Gear Company that makes you believe you can run, exercise and do a lot of stuff with their gear. That is how they have tapped into their consumers’ psyche and their advertising campaigns highlight this fact to the consumers as well. Similarly, for a marketing strategy to be successful you have to tap in into something that the consumers will associate you with the most.
Usage of marketing strategies –
Before we dwell on what your marketing strategies should touch upon, one of the most important things that all marketing campaigns must focus on our marketing strategies. There are numerous avenues of marketing out there but you should be able to shortlist the ones that will be really beneficial to your business. For a large scale business, advertising and billboard hoardings could mean that you reach out to a number of your clients. However, one thing to note is that there is no assurance that your target audience will see your advertisement or look at the hoarding advertisement while driving. Besides
if you are a small scale or a medium scale business then large-scale advertising may not be within your budget.
Another marketing strategy that has tasted a fair amount of success is generating telemarketing leads. Telemarketing is something that has been employed by large businesses as well as the smaller entrepreneurs. Besides this, you can use social media to market your business. Lots of social media platforms like Facebook offer an area based marketing solution by which you can reach out to consumers within your area of operation. You can always generate a sales list with a mixture of social media and telemarketing avenues. The most important of part of your marketing campaign is to select marketing strategies that will yield results and give returns in terms of the money spent.
3 secrets of marketing that everyone misses
Photo courtesy Jhon Simitopoulus/unsplash
i) One of the most straightforward but hugely misunderstood concepts is deciding on your target audience. Marketing is nothing but reaching out to potential customers and convincing them about your brand. Every marketing concept does not mean that you scan your phone contact list and start telling everyone about your business. It has more to do with knowing your brand and deciding on your core target audience.
ii) Similarly, you need to target your marketing tactics as well. The marketing world has numerous tactics, some like social media platforms that are free of cost as well. But that doesn’t mean you should go hammer and tongs and use all mediums for marketing. A market as per your target audience. For Eg, If you have a youth-based product, you should choose your marketing avenue as social media, websites and even sites like YouTube. These are the mediums that will have the maximum youths online most of the time.
iii) Quality of your marketing strategy matters far more than quantity, so instead of trying out every medium, concentrate on a few ones that are popular with the youth. Many a time marketing teams miss this important element and end up splattering their marketing campaign in all directions which leads to poor lead generation and an unsuccessful marketing campaign.
2) Right Strategy:
The not so secret yet the most underrated ingredient in a marketing campaign is using the right strategy. Using the right strategy for each of your marketing campaigns is equally important.
Many businesses fail to understand that what worked as a product launching marketing campaign will not work when you are offering an upgrade or extension of the product. When you decide to use telemarketing for your product, just grabbing a USA phone number list and dialing everyone to tell them about the upgrade will do you no good. It will simply be a waste of time and money as well. Your marketing campaign should be able to generate leads on its own which your telemarketers can then follow up and convert into a sale.
Also what worked last time is not a rule that will work every time. Marketing strategies must be constantly evolved as per the market situation. For eg today, a majority of your clients use smartphones and are online most of the times. In such a scenario, you can generate telephone lead through inter messaging apps like WhatsApp or Telegram or Line. Or if you want to take your product to rural areas then having road shows is one of the best options as that will attract more people. Often not selecting the right strategy or selecting a multitude of strategies is the downfall of your campaign.
Another important factor is the frequency of your chosen marketing strategy. This is important especially when you have telemarketing as your strategy. If you call again and again you will only be left with a telephone list full of irritated customers. Hence you need to how much is too much.
Even for social media, do you tweet every day, post a status every day or keep on a hashtagging day in and day out? Frequency in a marketing campaign is important as you want to generate the interest of the potential customer in your product but at the same time not bombard him with information every now and then. Some businesses go for all-out marketing by posting Facebook updates, tweets and hashtags every hour or so.
This only makes the campaign cluttered. Grant your potential customers a little breather or else they would be soon blocking you out from their social media activities. Devise a campaign in such a way that you do not go off the radar completely but are not overbearing at the same time. It is true that effective marketing is done over and over again but not hourly or daily. Try weekly, fortnightly or even monthly as per the demands of the campaign.
Other factors to look out for
Besides the above, there are certainly other factors that every marketing campaign must look out for. A successful marketing campaign will be the one that identifies its audience, decides it strategies and times it perfectly.
One of the crucial elements is connecting with your core audience. Your marketing campaign should reach out and compel your audience to buy your product. In doing so, you need to develop a connection with your consumers which gives a positive vibe about your product and company. Remember today’s consumers are smart and will not believe everything that you dish out to them.
Have you seen how baby food products concentrate on working mothers give assurance about the quality of the product? This is because when you project a mother giving thumbs up to a particular food product it creates a positive image. Since it is centered on the feeling that a mother will only select the best for her child, your target audience i.e. young mothers are instantly hooked as they feel an emotional connect.
Similarly tapping into the core emotion of your product will establish a connection with the audience which is crucial. Find out the connection quotient of your product and build your marketing strategy around it.
Back up Sources :
Just making a marketing plan is not enough; you need to back up your plan with adequate sources. Many a time marketing plans fall flat as the system is just not ready to take the load. Most common examples are e-commerce websites that advertise massive sale days. While they spend a lot of money on advertising and marketing for the annual sale days where they fail is to set up a system that can take the load of a furious online traffic. Make sure when you launch your campaign your website, your sales team, your back-end team is ready for it. It is very frustrating for consumers to log onto the website only to find it is out of service. Get your back up options in top working condition do a test launch and when you know that you are ready only then kick start your campaign.