Does The Image of Burj Khalifa Come to Your Mind First When Someone Mentions Dubai?
The mere mention of Dubai brings to the mind images of an affluent city, shopping, really tall buildings offering all kinds of luxuries and not to forget, the Dubai Shopping Festival. It is probably the only city on Earth where there are so many magnificent man-made things. The Palm Islands, the Burj Al Arab, the Burj Khalifa, Ski Dubai, and the Dubai Dolphinarium are just a few of these.
All these places offer luxury that must be experienced at least once in a lifetime!
Why does Dubai have such amazing places? Because there are people who pay to be there.
Why do people pay to be in Dubai? Because it provides multiple opportunities.
How are these opportunities created? Through various businesses.
Dubai has been a destination for business for a long time. It is, in fact, one of the most popular places for a startup. Business-friendly rules and regulations make it a fertile ground for even a new business. Diversity in the population is welcoming for a businessman from anywhere in the world to set shop in Dubai.
Abu Dhabi and Ras Al Khaimah are the other two places to watch out for, as the next business destinations in UAE. They are both becoming hubs for entrepreneurs closely on the heels of Dubai.
The scenario of the business itself is changing at a very fast rate. With the advent of Digital Marketing, the business landscape has changed even further. Businesses that needed investments to set up shop can now achieve more even without this initial expense. B2B business has never been as effortless as it is now with the help of digital marketing.
The UAE as a place for business is highly receptive to B2B digital marketing. If you intend to start your B2B engagements in UAE, here are a few things, you must do.
Identify the Target Audience
Many businesses are in a rush to start. They do not take the time needed to identify their target audience. In the context of this post, it is a B2B audience. We all know that cracking a deal within a B2B business environment is a time taking process. So it is not wise to start off on the wrong note.
Create a list of the business entities you want to transact with if an opportunity arises. It could be a Dubai Company list or an Arab Company list. Be sure to populate this list with as much extensive data as you can gather. Why? That’s our next point.
Study the Target Audience
Use the lists you created to make a thorough study. The more you study the target audience the better your marketing plan will eventually become. Strengthen the lists with information about common contacts. It is interesting to note that a B2B business deal can work smoothly if introduced through the right channel. It will eliminate the first barrier – trust.
A flourishing business ground like Dubai will have people from different ethnicities running successful ventures. Figure out contacts within this network to aid your strategy.
Use social media to curate your contacts. A study by Smart Insights says that LinkedIn, Facebook and Twitter contribute close to 50% of lead generation.
Formulate a Clear B2B Strategy
You have done all that is discussed so far and created your Dubai email list or UAE business list. Now is the time to roll up your sleeves and formulate a clear business strategy. Believe me, launching into a business without a strategy is like setting sail in a stormy sea without a pilot! It can get extremely rough.
What tools should you use to create your strategy? There are many. The simplest being the RACE framework – Reach, Act, Convert and Engage. Then there are more like the 5 P’s – Profile, Prioritize, Problem Analysis, Problem Solving, and Planning.
The point is to come with a strategy that suits the customized needs of your target audience.
Use Appropriate Marketing Tools
Marketing tools differ from channel to channel. In the case of a B2B channel, your marketing tools are all digital. If used well, the digital tools will do wonders. Otherwise, they spell doom.
What are the digital tools you have access to? Your website, the content on it, the blogs on your website and search marketing functionalities are few key ones.
Then there are sophisticated ones like web-based CRM software. This helps in automating a lot of your follow up, which is critical in a B2B environment. The CRM software nurtures a lead until it converts into a deal with very little monitoring from your side.
For instance, if you have a Dubai email database of potential leads, the CRM software can be used to automate end to end follow up with each of the leads on this list.
Set up Analytics
“In God we trust, all others must bring data” is a popular saying when it comes to assessing the effectiveness of a business environment. Data powered businesses last longer.
Marketing analytics give great insights into what works and what doesn’t for your B2B business. It is not complicated. Still, it is surprising to know that more than 50% of B2B business fail to integrate an analytics-based approach.
Few very basic things that can be done with analytics and provide great insights are event tracking, content assessment, and conversion analysis. These three measures will help you identify content that is working for you.
In a digital marketing space, content plays a very important role. It needs your attention to make your B2B venture a success.
While drafting content for Dubai or UAE it is important to design the copy to reflect the tastes of that place. After all, what sells in the US might also sell in the UAE provided it is marketed the right way.