Newsletter designs for Xmas.
Christmas is a time to make merry and celebrate. It is also the time of the year to share, care and let people in general know how much you love them; more so, if it’s your customers. Your customers are like the dearest extended family members. It is your job to keep them engaged and stay at the top in their memory when it comes to holiday shopping in general or Xmas in particular.
What best way to do all of this, other than an email newsletter specifically designed for Christmas!
How different can a Xmas newsletter be compared to a regular newsletter? Well, there are parts of the design that will be consistent and then there are the other parts which are going to be totally new. It is these new ones that add to the spirit of the season.
Let’s look at 9 key elements in the anatomy of a newsletter and understand how to customize them for Christmas.
Christmassy Subject Line
A subject line is what really makes or breaks a newsletter. It decides whether your customer is going to read the newsletter or send it for eternity into the spam folder. Also, because it’s Christmas, every company will be sending out a newsletter to your customers. You must to get your subject line right if you want your customer’s attention in a crowded mailbox.
Include Christmas theme in the subject line along with words that induce urgency. A discount or a coupon or a gift or a limited time offer will do a good job of inducing urgency. The part that needs attention is the Christmas theme. You could add an emoticon of Santa or the Christmas tree or any of the other symbols of Christmas for a visual appeal. You could also play around with words that are associated with Christmas beyond the typical ‘ho ho ho’.
Bottom line is to create a subject line that will make your customer want to read more.
Your newsletter has to provide informative content to your customers. Otherwise, you lose them. It’s as simple as that. No matter how much your customer loves your brand or your goods, it will not sustain his/her interest in your newsletter if there is nothing new or informative.
Project content that is relevant, Christmas friendly and informative. If you are sending out the newsletter to a Singapore email database, mentioning deals in the US is neither relevant nor informative.
Christmas is may be one of the most widely celebrated festivals. It has a merry feel. Your newsletter should be able to present the festivity in its design too. Ditch the standard templates that you might be using all year long and go for a fresh template that is just for Christmas. Use the colors and themes that resonate with the mood of Christmas.
For instance, Christmas in Japan is celebrated more like Valentine’s Day. Having the same design of Santa Claus may not be the best design element for your Japanese business email list.
Christmas newsletters are no exceptions to the regular branding that is part of your newsletters. You will need to maintain the same rules around placing your logo, brand colors, and company image just like your other newsletters throughout the year. What you could do in addition is to include motifs or themes that are specific to the Christmas in a particular location.
Crystal Clear Customization
This is the age of global audience for every brand. Understanding this and executing it in a global event like Christmas is of great importance. There are many tools and methods available to customize email newsletters. Use them wisely. You wouldn’t want to send the same email newsletter to a list of companies in the Philippines vis a vis a database of emails from Indonesia. The former could be a season’s greetings email whereas the latter could be a commercial sale email. Customizing the newsletter to specific needs helps retain and engage your audience in meaningful ways.
A picture speaks 1000 words is never truer than in the case of a newsletter. In all the rush for Christmas shopping, celebrations and meeting friend and family, your customer seldom has time to read and enjoy the verbose content. Replace words with pictures as much as possible. Whether it is promoting a new line of products, simply sending season’s greetings or even offering discounts, use delightful visuals. The visuals will go a long way in building good recall value.
Mobile and Sharing Friendly
Data points and supports increasing usage of smartphones for checking emails and texts. Create a mobile-friendly design for your newsletter making it easy for your customers to access. It’s Christmas time and if you expect your customer to be really sitting at home with a laptop, you are mistaken. Your customer is probably on the go from one store to other finalizing gifts. A mobile-friendly newsletter reaches your customers in time. Also, make the design easy to share on social platforms.
Clear Call to Action
Promote a clear all to action in your newsletter. Identify the call to action and place it prominently for your customer to see. You can also play around with the color and fonts for the image and text used in the call to action.
Opt-in and Unsubscribe Forms
In all the festivity and celebration of Christmas, it is of supreme importance to keep your eye steady on the customers. After all, they are the life of your business. Provide links to opt-in or unsubscribe from the newsletter. You do want to focus your energies on customers who really want to be associated with your brand. An opt-in helps get interested customers in and an unsubscribe option reduces the strain on sending newsletters to customers who are not interested in you.
The most important design tip, however, is to plan and prepare well in advance to cash in on the Christmas rush!