Category: SMS Marketing

Top Softphones of 2019 for VoIP Telemarketing Calls Softphones were once a craze with mobile or home users. But, recently, office agents are also choosing to use softphones as a convenient replacement for traditional desk dialers. And it doesn’t matter if you already have an established service package for your phone, everyone wants to take advantage of low-cost calls for their business. So, our selection of top software phones in the market w
Text marketing
Are you a restaurateur and looking at some good ways to market your delicious food?  Then this article is for you. Find out the exact ways to improve your customer list count for your restaurants. Naturally, you will need a channel of communication. What better than a mobile phone marketing to your loyal customers? Why Text Marketing for Restaurants? Even before we delve into the answer for this important question, let’s understand the ty
Marketing Campaign for people over 50's
There was this YouTube video of Paddy and Nico doing a salsa dance that went viral. It hit about 55,262,684 likes – a really huge number. The reason why this video went viral according to me is that it features an 80-year-old woman, Paddy doing the salsa. Salsa is a dance known for its moves – the sensuous and also the quick ones. Imagining Jennifer Lopez doing the salsa like in the movie, ‘Shall We Dance?’ is easier compared to Pa
Are Students More Receptive to SMS Than Emails?
Are Students More Receptive to SMS Than Emails? “Students these days, have changed so much!”, said my professor aunt. She teaches Biological Science to undergrads. She had an interesting conversation with one of her students. She was in her elements, teaching the class about molecular genetics. George, one student offered to share the link of a video related to the topic on a text message, after the class. True to his promise, Georg
Marketing to Consumers vs Businesses. Is Just Apples vs Oranges.
Marketing to Consumers vs Businesses. Is Just Apples vs Oranges.   ‘Apples and Oranges’, is the very first thought that pops in my mind when I think of B2B and B2C marketing. They are both marketing aimed towards people who decide, but the differences are enough to make them as different as an Apple compared to an Orange. B2B or Business to Business marketing is when you as a business owner are marketing your product/service
Target your sms campaign towards the right audience.
Target your SMS campaign towards the right audience. A funny quotation I read recently goes like this – “The Target Audience is Males, Females and everyone in between, aged zero and up”. Funny but true, especially in the case of SMS marketing. Everyone carries a mobile phone these days. There is nothing to limit the use of a mobile phone by a school going kid or a septuagenarian in an old age home. Needless to say, everybody in betwe
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