Are you a restaurateur and looking at some good ways to market your delicious food? Then this article is for you. Find out the exact ways to improve your customer list count for your restaurants.
Naturally, you will need a channel of communication. What better than a mobile phone marketing to your loyal customers?
Why Text Marketing for Restaurants?
Even before we delve into the answer for this important question, let’s understand the type of customers who frequently visit restaurants. People who want to treat their close ones to a different spread of tastes. Working professionals. People who have an active social life. In a nutshell, adults typically in the age group of 18 and upwards are all frequent restaurant goers.
What is one thing common to all these people? A mobile phone. An accessory that is as important as clothing, without any exaggeration!
The fastest way to reach these customers is naturally through their phones and so the need for text marketing for restaurants. On an average an American exchanges anything between three to five text messages in a day. A text message has higher chances of being read compared to that of an email. 90% of text messages are read within 3 minutes of receiving them.
A restaurant has a list of mobile numbers of people who have opted in to know updates. These are customers who are happy to come back to your restaurant and that’s the primary reason they have given you the mobile number.
Given the basic statistics about text messaging and the willingness of your customers to know updates via text, text marketing works wonderfully for your restaurant.
Ways to Use Text Marketing for Restaurants
Restaurants can use text marketing in multiple ways. It’s a channel that is versatile enough to be customized for various ends. You can create a buzz around a particular menu, bring sales on a slow day, or announce giveaways. The way you use text marketing for your restaurant is only limited by your imagination. The starting point definitely is your US mobile number list. What I mean is the country mobile phone list of opted-in customers. For instance, if you are based out of Australia, you will need an Australia mobile phone directory. Let’s look at a few ways a restaurant can keep up the good work with text marketing.
Surprise Your Customers
Each season has its share of goodies that are a big favorite amongst restaurant goers. If summers are for a smoothie, then winters are not far behind for a hot cup of coffee with cream. Send season’s surprise offers via text to your opted-in USA mobile numbers. For instance, offer a cup of the season’s drink free for the purchase of a minimum amount. A surprise is always irresistible for anyone. A season’s surprise is a goodie that can’t be ignored by any foodie.
I for one love to receive birthday and anniversary wishes from anyone who is remotely connected with me. I am sure it’s the same case with a lot of people out there. Restaurants collect this data too on their feedback form. If you are a restaurateur, this is one bit of regular text marketing that you should include. Make it point to wish your customers on their special days. Throw in a 10% discount for a visit that day.
Your customers count. Their opinions count even more. Launch opinion polls via text marketing. Involve your customers in fixing the dish in a fortnight or a month. Be creative with the copy of your text. Make it fun for them to participate. For instance, if your customers are part of the mobile phone number directory Australia, you could launch a flavor of the fortnight pizza contest. Something on these lines – “what should be the Pizza for the next fortnight? Is it Cottechino Pizza or Sausage Pizza? Text back CP or SP for a chef special serving of the winning dish”. There you go, you have launched the poll and also given a clear incentive to be part of it.
Your Pal, Our Friend
There are hardly any people who like to eat alone. Cash in on this with occasional your pal, our friend kind of offers. Send text messages to your customers, that encourage eating in groups; bigger the group, better the benefits. For instance, Bring your pals for a special dinner at XYZ. Show code “BFF2017”, get 10% off on every new friend you get for the next one month. Such messages allow you to extend the list of customers you have by adding in all the friend of your regular customers.
Tips beyond Food
As a restaurant, your focus is definitely going to be getting customers to eat at your place. Go a step further and think beyond building a regular customer flow. Make your text messages a way of feeding into your customer’s fitness or lifestyle choices. Send tips about healthy eating, eating lean, lifestyle choices that impact appetite and so on. Your customers anyway love to eat at your restaurant; such useful tips make them feel appreciated and cherished. They are bound to be loyal.
Text marketing can be used for sending event invites, announcing a website of your restaurant, asking for an email sign up, hosting a contest, running a competition like so many other ways too. The essence is to restrict it to really informing your customer and luring them to your restaurant and not to spam their inbox.