Telemarketing for startups.
If you are thinking about mass marketing (such as telemarketing & email marketing) your product or services to target users or businesses. There are multiple ways to do that. If you are a small business or an early stage startup, it changes everything. your options are not as many as it is for a well established and well-funded business.
Are you running a start-up on a tight budget?
For a startup on a tight budget, there are still some great marketing opportunities. But one has to choose it based on the kind your product and services they are offering & the prospects being targeted. You have to chose it very carefully. Because for a business at that stage every penny matters. It can be a matter of not only funds, but it can also well be a matter of survival if marketing dollars are not spent effectively.
Creating an email list might take too much time.
As the first option, email marketing is a viable solution as always. But to reach the full potential of an email marketing campaign, there are certain things you have to keep in mind. The email campaign should have at least a few thousands of responsive readers in your marketing list.
To have any kind of positive impact and that takes time & effort to develop that level of an email list. Not to mention the investment to acquire the emails addresses as well. But no matter how good your email campaign is or how crafty the email copy is. It’s never going to be as responsive as the person on the other end of a telephone.
Telemarketing is not glamorous.
Now for an early stage startup, it could be a challenging task to start a telemarketing campaign. Even deciding to start a telemarketing campaign for your product or services would be regarded as a bold decision.
You would never see any of startup pundits to recommend telemarketing. Especially outbound telemarketing for your products. Mostly because businesses and startups nowadays concentrate on building a brand. Rather than trying to sell the product as soon as it’s ready.
But they are talking about business with an angel or venture capital money behind it. For a business which is self-financed with just sweat equity & a handful of a marketing budget. It might be a matter of Survival. If the business does not make enough sales, it might not even survive for long. Unlike the VC backed startups you read about in digital magazines and newspaper who can take up loses year after year.
Be bold. Take up telemarketing for faster ROI.
If you are looking for a campaign which would bring in some immediate cash flow to the business. Telemarketing could be a perfect solution for it. Also, the early sales provide the much-needed traction in the market. Which is very important for a Startup. It also gives breathing space to develop a new version of the product by the feedback you get from early adopters.
Design the telemarketing campaign based on your product with the complexities in mind. If you are running software as a service (SaaS) business. It is highly unlikely that your telemarketers would make a sale by making a cold call to the enterprise or business customers. For this, you will need the structure where your telemarketing team would call the prospects to convert them into hot leads. Later your sales person would visit the business to close the deal or arranging a demo.
Only use the best telemarketing list for your campaign.
Nevertheless, it could be a very good tool to generate leads. Which might convert into paying customers later on. Selecting a telemarketing list is one of the most important things in a telemarketing campaign. As one cannot call each and every business in the area and try to sell your product and services blindly. The campaign should only target pre-qualified businesses. That are using similar services or are in need of the services.
Find high conversion B2b Telemarketing list.
Get hold of a telemarketing list provider. One who can provide you with the leads you need. Get the lead in your specific industry and category only. Call businesses who need your services. Get the leads that match the campaign’s marketing needs.
It might cost you a bit more to obtain an industry specific leads. But it is worth the money. The time and energy would be spent on making calls and convincing those businesses, to try on the new services would be much higher than the cost of the leads itself.
Only use targeted leads for your business.
So focus must be on right areas, and try to obtain leads of businesses in the industry. Preferably businesses that are using similar services. Get the web form leads to businesses that are looking for a specific service. It surely would be much costlier than any other kind of leads but it’s worth it. They convert into paying customer more than anything. Especially if the product has a cost advantage.
Finally, use the language your prospects want to hear when you are telemarketing. The product might do 100’s of things but your prospect might need to hear about only one of them. Try to find out what are the problems they are facing & tell them how the new product can solve it.