Contact Prospects on Their Email at The Right Time
Email is a powerful and cost-effective way to contact customers or prospects directly. In many cases, it is actually as good as free to use. Direct Email Marketing is NOT Spam. It is a sophisticated system of highly targeted and even individually created email messages aimed at a specific and direct audience being sent. With email marketing is relatively straightforward to use. It is easy to reach an audience of thousands quickly, anywhere in the world or on your doorstep.
Email is a powerful medium that brings together the ideal mix of graphics and text. And of course, the follow through links to dedicated landing pages. That takes the initial message sent further and closer to a sale. Direct email marketing is a superb solution that allows your message. Your brand or your specific product or service, direct to someone who may not have otherwise known of you.
Compared to other forms of marketing such as direct mail, print or even radio advertising. Direct Email Marketing is extremely affordable. Because of its precision can deliver substantial returns on investment. Email Marketing is measurable. With right tools, a marketer can easily identify the buyers in the market by seeing who opened a mail. Who even clicked through to a specific link from a certain point in the email. Mailing lists and prospect lists can be easily clean as bounce rates or email not delivered can also be measured. Along with a valid reason as to why. No other form of advertising can truly offer the reporting and management control that direct email marketing does.
Companies around the world spend hundreds of millions of Dollars on email marketing. This alone should be sufficient proof that email marketing is an effective marketing tool. It must drive positive results. When you begin with Email Marketing, you can rest assured you will not be alone. Email Marketing is also not time-consuming. If you undertake it correctly and can dovetail perfectly. With other marketing activities, with a short survey. Or a small incentive even the much detested cold calling on the phone can be avoided. With opened email or clicked links providing warm or even hot calls to follow up on.
Once understood Direct Email Marketing is relatively simple to implement and is quick to set up. It needs to be known that Email Marketing has to have a process behind it. just sending out a pile of emails to a random selection of emails will yield very limited results. Any campaign must be planned with goals and objectives identified before hitting the send button in your chosen system. It is also worthwhile spending a little time and effort in producing a quality email that will be sent.
The content in the message and the time at which the message is sent are both important elements. Direct Email Marketing can get right if where you are sending it and to whom is justifiable. This means understanding your customer or target audience.
The initial target market for nearly all Direct Email Marketing users is existing or even past customers. Most companies have a fairly up to date list of customers and past customers. Repeat selling or up-selling, through direct email marketing, is very effective and efficient. Anyone who has shown an interest. No matter how small or limited in your product or service though is an ideal target for email marketing. A list made up of these users is normally one of the most effective to use.
Having an effective system of capturing new names and email address. To which you send your direct marketing information is essential. people who request a newsletter or sign up for more information are most likely to engage with your direct email campaign. They are most likely to buy from you.
Use the leverage
Just because you have email marketing in place it does not mean you can stop your other marketing and sales activity. Far from it, Email Marketing has to work together with your other strategies and systems. Email Marketing complements the rest of your marketing. The other marketing strategies you have in place bring names and numbers into your business. These are fuel for your email marketing campaigns and these contacts are likely to be the most to any campaign.
A New List
But there comes a point where your email marketing needs some new, fresh names. Companies change strategies. New solutions are there, new products are on their way. New or different services are available. For any number of reasons, a new list of names may be required. Where current names and information don’t quite match up to what you need.
Products may need testing in a new market, so maybe only a few names are required. Maybe different types of people need to be targeted to ascertain a future path or direction of a product or service. It may be that a company just wishes to try an old product on a new or different demographic.
Your product life cycle may just require a new target market. You need to have to initial traction, fast. To achieve this you will have to consider buying a mailing list. The established and even proven methods of getting a list of names whilst effective will simply not be fast enough. The cost of time that it would take to build a list for a new product. Even a change in marketing plans is potentially massive. The opportunity cost alone of being unable to launch or at least marketing a new product or service may well be impossible to measure. All the planning in the world won’t help unless there is a pool of names to send a direct email out to.
It is at this stage where it may be prudent to consider buying a mailing list. This is not a bad thing and very often buying a list is a positive investment for a business. With email marketing ROI of over $40 per $1 spent. When a company is at this stage, with a product or service that needs marketing. There is a good chance that the target market, down to the individual has been identified and modeled and is understood in intimate detail. With this knowledge and information, the risks involved in purchasing a mailing list are mitigated. As your company has the information any reputable email list supplier thrives on.
The combination of mail list company expertise and your precise and accurate information means you can be picky about the list you buy. With your information, a mailing list supplier can build a list pretty much to your exact requirements. The details demographics you need for the campaign should be available to the vendor. Whilst you may end up with a lesser number of emails in your list it will nonetheless be quality rather than quantity. The list you end up buying will be a list of prospects. Those who stand a good chance of becoming customers or will at least respond positively. (or negatively if you are A/B Testing with demographics). Your investment is intelligent and will be praised.
By being in the position you are, when you have to purchase a list. The very fact you are able to make a planned and very educated decision is something few companies have the luxury of doing. Because you understand what Direct Email Marketing is. How Direct Email Marketing works. How to maximize the return you get from using email marketing. Buying a list has limited risk and you should consider it when planning the next campaign.