Last updated on November 13th, 2024 at 11:00 am
Every digital marketer appreciates the need for email marketing and also the use of HubSpot for email marketing. It is the best way for businesses to interact with their target customers therefore fostering relationships and promoting.HubSpot, which is an authoritative site in marketing, has invested in splendid features that ease and optimise any email advertising campaigns.
Through this blog, we will discuss how to make the best of HubSpot for email marketing. The discussion includes among other things how to create and implement your HubSpot for email marketing campaign and how to track and evaluate the result using HubSpot CRM.
What Can be the Advantage of Using HubSpot for Email Marketing?
HubSpot is not merely a marketing software, but the complete solution for all marketing activities bringing all of your digital marketing into one place.
No matter if you wish to set up an active email marketing campaign, create custom marketing emails, or want to evaluate email marketing activities – there is everything inside. There is email campaign automation, better targeting, and reporting analytics. Therefore, your email campaigns cannot fail.
What Are The Benefits Of Hubspot?
- User-Friendly Interface: Creation and management of email marketing campaigns for novices and professionals alike is very easy due to the structure of the HubSpot interface.
- Comprehensive Tools: All facets of online marketing are fitted in HubSpot including from lead generation up to customer engagement.
- Scalability: No matter being a Start-up or an established organisation, HubSpot’s marketing hub has a solution for you.
View Also: Top 10 Email Marketing Tools
How to Set Up HubSpot for Email Marketing?
To embark on the journey of employing HubSpot for email marketing, certain key measures need to be put in place. First, it is necessary to create a Hubspot account and link this account with the related tools you use, i.e. your CRM system and website. The tool is user-friendly and eases the process of creating, distributing, and evaluating marketing emails.
1. Integrate HubSpot CRM
HubSpot CRM becomes fundamental in the keeping of the client database and assuring the clients that the emails are mixed and targeted to them. The audience segmentation can effectively be done with the CRM thus making less wastage of effort on email marketing. This enables appropriate customer engagements so that leads can be nurtured by sending out relevant information via emails.
2. Build Your Email List
Building up and maintaining your email list is easy with HubSpot. You may use forms, landing pages, and other lead-capturing tools available within HubSpot to increase your leads. For a successful email marketing campaign, the email lists need to be well structured to give better responses.
- Lead Capture Forms: Let potential customers fill out targeted web forms right there on your site.
- Landing Pages: Develop and edit web pages with Hubspot that enable the conversion of website visitors into email list subscribers.
How to Craft Attention-Grabbing Marketing Emails through HubSpot?
With HubSpot's drag-and-drop email editor, there is no need to have expert knowledge in coding to create good-looking marketing emails. The user can either use existing design templates or start from the very first, new design.
1. Using HubSpot Email Templates
At HubSpot, users can find some email templates that can be altered to match the user’s needs with full customization. The use of templates helps promote the visual attractiveness and uniformity of your emails. And of course, all of the layouts allow you to cut down time and look professional.
- Editable Templates: Edit templates and send them out, so they align with the tone and style of your company below.
- Mobile Optimised: Make sure all your emails look great on all types of devices.
2. Costs Involved In Sending Marketing Emails
Email marketing is incomplete without addressing the subject of email personalization. According to HubSpot, the audience’s preferences, behaviour and all facts referred to the brand can be utilised for launching targeted email campaigns hosted on the HubSpot platform. Emails that are targeted are more likely to generate interest and flow through conversions.
- Adaptive Content: Insert content into your emails that pertain to the recipient.
- Targeted Emails: Subject lines can grab the attention of recipients and are likely to lead to higher open rates.
3. Checking or Improving
HubSpot could A/B test aspects of the emails such as subject, contents, and timings. This way you would be able to improve the quality and focus of your emails so that they can be more impactful to the recipients.
- A/B Testing: The simple way out is to test what works by way of making different assumptions.
- Analytics: Integrate HubSpot’s analytics and performance tracking into the software.
How to Use HubSpot for Email Marketing through Automation?
Out of the many email marketing tools in HubSpot, the emailing automation feature is the most outstanding. It helps in putting information to the target audience effectively at the right time without necessarily having to do so manually.
1. Getting Started with Email Automation
With HubSpot’s email automation facilities, you can set up trigger emails that are automatically sent once certain criteria have been fulfilled. For example, a lead submitting a form or a customer leaving items in their shopping cart. Automation of tasks ensures that all your emails are relevant and timely and thus conversion is more likely.
- Workflows: Trigger and automate emails for follow-up, welcome emails, and much more.
- Triggers: Identify measures that ought to be taken based on page views or form submissions.
2. Crafting a Large Volume of Email Campaigns Using Automation
Automated email campaigns, including such examples as welcome emails, follow-up emails, and re-engagement campaigns, can assist in lead nurturing and progressing them in the sales funnel. Such campaigns are instituted for better management of your audience in the long term.
- Welcome Series: Welcome your clients by sending them a series of emails to help them understand your brand.
- Re-engagement Campaigns: Attempt to recuperate the attention of dormant audiences by presenting them with engaging content.
How to Ensure Email Deliverability with HubSpot?
Email deliverability is a crucial aspect in determining the level of success your email marketing approach achieves. HubSpot’s services include numerous tools and best practices that aim at increasing the chances that your emails reach the inbox of your intended recipients.
1. Utilising HubSpot’s Email Deliverability Features
This email tracking software by HubSpot keeps a report of how well your emails have been delivered and recommends what changes to effect for improvement. Metrics such as bounce rate, open rate, and any other related statistics should be observed to ensure that the emails are working effectively.
- Deliverability Dashboard: Determine how well or badly your email campaigns are performing.
- Spam Filters: Authorise and send emails that do not violate anti spam laws.
2. Complying with Best Practices of Email Marketing
When conducting email marketing campaigns, certain rules should be followed to ensure that audience members do not mark emails as spam. The use of proper FROM wording, inclusion of the unsubscribe, and most of all, avoiding the spawn language. HubSpot provides effective tools and policies for compliance with the requirements.
- Compliance necessary measures: Observe CAN-SPAM and GDPR policies for the sake of your standing.
- Content Quality: Don’t use all capital letters, too many punctuations, and spam words.
How to Use HubSpot for Email Marketing With Marketing Analytics?
The feedback from the activities conducted using HubSpot email remains the most essential as the marketing analytics tools give a valuable assessment of the company’s email campaigns. This helps you understand your clients and make the necessary changes to your email marketing.
1. Evaluation of Email Campaigns
With the HubSpot analytics dashboard, one can analyse all emails sent, opened, and converted per specific period.
- Key Metrics: Understand the open button, click through, and even the number of times you want to see the successful press of click rate, etc.
- Custom Reports: You can design reports that will provide information about the business metrics that concern you most.
2. Refinement of Future Campaign’s Strategies
Usual trends tend to repeat so it is possible to unearth some patterns and accordingly change your subsequent email campaigns based on such analysis. Within its marketing analytics tools, HubSpot provides capabilities for a deeper analysis of particular campaigns and key decision steps.
- Trend Analysis: Establish trends in your email statistics.
- Optimization: Eliminate extracted hindrances to enhance the functioning of the email solicitations which are designed to elicit a specific response from the targeted prospects.
Improving Customer Interaction via Additional Tools of HubSpot
There are several other features that HubSpot possesses that will allow you to improve customer engagement and the performance of your email marketing campaigns.
1. Training using the HubSpot Academy
Such knowledge bases are provided by the HubSpot Academy which features numerous courses on among others email marketing, digital marketing and so much more. This is a very good step in learning the efficient use of HubSpot tools as well as the market's latest information. Some of the content that you can find in the HubSpot Academy is quite essential to your employees to make the best out of the HubSpot email marketing system.
2. Interacting with the HubSpot Community
Marketers within HubSpot's community are a great help to other marketers in email campaigns. It provides them with effective email marketing practices, tools or ideas and sharing their experiences.
With the help of the HubSpot community, one can engage in discussions and seek or give help regarding issues. It allows networking and learning from one’s experiences and other people’s best practices apply when organising campaigns.
How to Use HubSpot for Email Marketing Utilising Social Media and Other Channels?
Email marketing is not the only activity that can be achieved on Hubspot. Email marketing can be comfortably supplemented with social networks and other digital marketing methods.
1. Social Media Integration
HubSpot’s social editing features enable you to run and control your social media profiles as well as plan posts and assess outcomes in the same interface.
- Social Sharing: To gather more viewers for the content, social sharing buttons should be added to the emails sent out to the audience where they ideally would be able to share it with their own networks.
- Cross-Promotion: Online channels should be used to enhance the email campaigns and paper campaigns to see that there is no disparity in the new message.
2. Strategy Of Inbound Marketing Using HubSpot
Without a doubt, HubSpot is an inbound marketing platform, and it effectively supports email marketing.
- Content Marketing: This entails coming up with and distributing content that is helpful to target customers to convert and eventually send targeted emails to the leads captured.
- SEO and Blogging: Websites are usually optimised using SEO tools provided by HubSpot and as a result, traffic comes to the website and people are encouraged to join the email list.
How to Use Hubspot’s Email Marketing Mass Emailing Features?
With the growth of any business, its email marketing requirements will also increase. You can use HubSpot for email marketing campaigns and meet set goals irrespective of the number of contacts in the database.
1. Features Of Marketing Hub Enterprise
For the more significant companies, additional tools and functionality that help with a more sophisticated marketing process can be found in HubSpot's Marketing Hub Enterprise. This includes revenue attribution, multi-touch and revenue collection, and advanced targeting of users.
- Advanced Segmentation: Implement the use of advanced targeting components for complex collections of emails.
- Multi-Touch Attribution: Recognize touch points that have a positive effect on the conversion outcome.
2. Operations Hub
HubSpot Operations Hub allows you to optimise and automate your backend business processes. This lets you integrate other marketing efforts with your email marketing strategies. Operations Hub helps improve the effectiveness of campaigns by simplifying the workflows of campaigns where automating is possible.
- Data Sync: Seamlessly integrate HubSpot data with any tools available in the market.
- Automation: Set up notifications that shall remind you of certain scheduled events.
So, How Can You Use HubSpot for Email Marketing?
Using HubSpot for email marketing solves most setbacks by providing a range of features that can be put together. You’ll be able to plan all kinds of email marketing campaigns wherever and whenever you are, no matter if you’re a sole proprietor or a multinational company.
Whether you are a very small business or a Corporation with a presence over five continents, you will find everything you require within HubSpot’s marketing hub. You can remain assured by integrating HubSpot for email marketing efforts.
Through the use of HubSpot for email marketing, you don't only get quality email campaigns. There's also the performance of rational email marketing as part of overall internet marketing which plays a role in attaining the set objectives.