Marketing emails are an important aspect of communication in any brand, especially when it comes to a situation where you need to communicate with your audience at the right time.
How do cookies work in emails so people open them more perplexingly and engagingly? How do people make use of them? In this context, Lightspeed has become one of the key players in the game, allowing businesses to create outstanding marketing emails quickly.
With Lightspeed, emails are optimized to make use of the Lightspeed interface in creating your marketing emails and how and in what way this will fit into the rest of your marketing plan (whether you use Lightspeed POS, Shopify POS, or any other POS).
This blog encompasses everything you need. The functionality to send bulk emails to customers, upload their contacts, manage the database, and track results. All of it.
Why Make Marketing Emails with Lightspeed?
In order to be more precise, Lightspeed is able to provide businesses with a complete ecosystem including retail management, e-commerce, and CRM. Even speed, automation, and powerful analytics of the customers.
What else can we add that may be quite striking in this email marketing software?
Lightspeed’s dependence on customer data and purchasing behaviors enables you to create very effective. If not effortless targeted and customized email campaigns. And it will not be a surprise that using such a tool enhances rates of opening emails, engagement, and overall efficiency of a marketing strategy.
1. Automated Emails for a Reliable Cost Forgiving Transactional Campaign
Transactional emails are a form of interaction with your customers that is often overlooked. It could be followed by tracking mail either to update the order or information about the shipment. This is easier for Lightspeed – instead of managing customer relationships. Lightspeed manages transactional emails with the use of triggers for the customers’ actions, purchases, or inquiries.
Thanks to the simple and user-friendly system, it will take you just about a moment to set up campaigns like these. With this, you can use the internally integrated email designers to create a new one that meets your brand’s requirements.
2. Develop Great Marketing Campaign Through Email Content
It is important to get the right email content to win customer loyalty and maintain their engagement. With Lightspeed, you can segment messages according to purchasing actions, preferences of the customers, and much more.
Promotional emails such as email sales alerts or special offers are easily designed with the Lightspeed email builder. Accordingly, there’s no need to leave a blank space for links because such product links already exist in your web store. Providing such call-to-action buttons as “Shop Now” or “Use Your Points” guarantees that your emails will get responded to and conversions made.
3. Linking Up Lightspeed and Shopify POS to Create One Efficient Marketing Approach
Even if you are utilizing Shopify POS, the use of Lightspeed’s email marketing tools can still be harnessed to make one strategy. The integration enables you to merge gmail-id’s, consumers’ buying behaviors, and their likes from several different platforms into one platform.
This allows the marketing unit to create emails that provide what the customers are looking for at all levels of contact with the customers.
4. Boosting SMS Marketing with Lightspeed
Emails have always worked for businesses, but incorporating SMS marketing into the mix gives you additional reach. Email and SMS marketing are equally effective, but using both provides a mixed messaging strategy, allowing you to target your audience via different platforms.
For example, you can alert customers about an available flash sale through an SMS and send out follow-up emails with more details and other offers such as coupons. Using this technique has been proven to increase engagement and conversion rates, which is what your marketing campaign needs.
5. Tools for Improving Customer Relations With Lightspeed Automation
Brand loyalty is critical for business success in the long run, and thus Lightspeed retail tools make it easier for businesses to sustain relationships with the clients. By sending automated messages worth a minute during the campaign, birthday, and after-request messages after the purchase you can deliver heightened engagement at optimal moments.
Such messages may propose additional loyalty points, future purchase discounts, or limited edition items.
How to Properly Use The Features To Make Marketing Emails With Lightspeed?
Allow us to take you step by step on how to make marketing emails with Lightspeed ensuring that you employ the correct strategies and tools for your objectives.
1. Set up To Make Marketing Emails With Lightspeed
One of the important things that you need to do before formulating any emails is to properly configure your Lightspeed POS or Lightspeed Retail to email marketing.
- Integrate Lightspeed to Email Marketing Software: To begin with, simply go to the integrations menu tab in the Lightspeed dashboard, and choose an email marketing tool of your choice.
- Ask For Customer Data: Focusing on gathering emails is also really important. For example, asking for it at the point of sale or when people are signing up for a loyalty program. This information will be beneficial while coming up with email campaigns.
2. Creating Your Own Opt-in Email List
The success of every marketing campaign is rooted in a list of emails to market. For Lightspeed, this is a straightforward task because there is a list of subscriber clients in the database.
- Segment Your List: The segmentation aspects include sales behavior, area, previous dealings with the store, and others. This will help shoot out more effective messages.
- Use Customer Data for Personalization: Lightspeed systematically records sales, customer engagements and so forth and you have to utilize this information to assist. For example, product recommendations can be sent or discounts can be offered based on what the customer has previously bought.
3. Make Marketing Emails in Lightspeed
The hard work has been done and all the necessary components are in place. You have built a broad email list and hence it is time to send out the first email.
- Choose an Email Template: Aspects of email creation by Lightspeed are most popular as they include ready-made templates that are simple and aesthetically fit your company. These templates go well with your company’s colors and logo, then you can also brand them.
- Craft Engaging Email Content: The body of the emails is the one that captures the attention of the audience. Don’t forget that every article must contain an accurate and to-the-point informative message and the CTA. No matter what email it is, keep it straight to the subject.
- Add Dynamic Elements: Infuse your emails with a touch of interactivity by making use of dynamic elements such as product recommendations or updates on loyalty points on the go.
4. Start Automation With Your Email Marketing Campaign
With Lightspeed, you can schedule emails to be sent out when they are most likely to be effective.
- Set Up Automated Campaigns: Lightspeed likewise allows the creation of automated campaigns which send out emails based on how the customer interacts with the business. For example, you could consider transactional automating emails. These could be order confirmations or reminders about items left in the cart.
- Use Marketing Automation for Event-Driven Campaigns: Such systems are convenient especially for transactional emails and for campaign assist which is time sensitive. For instance, you can use marketing automation to schedule birthdays for customers during special occasions or when special sales are taking place.
Check also: HupSpot for Email Marketing
5. Analyzing and Boosting Your Marketing Email
The returns must be tracked and converted to make sure that the campaigns improve with time. For that, you need to analyze and optimizing.
- Track Key Metrics: Lightspeed avails every useful bit of information regarding your email campaigns and that includes how many people opened the mail, clicked on particularly useful links, and reverted back with the desired outcome. Make calculations and evaluations on these parameters often to see how effective your emails are.
- A/B Testing: Try out the different emails/features to determine what is most appealing to your customers. You can do an A/B test on the subject lines, on the CTAs, or even on the images in the email. Apply the derived information with future marketing emails.
- Refine Your Strategy: Looking at how your campaign performed, implement changes that will enhance further emails. For instance, if you identify that users tend to open emails more if they are sent during the evening, change the time you send them.
6. SMS and Social Media
SMS marketing can be combined with many different marketing channels, including email. Using Lightspeed, cross-channel coordination is very easy to implement. Which helps deliver the same customer experience across all the company’s channels.
- SMS First, Email Next: Send your customers the SMS with the offer, and then send the email with extra details. This is a more effective method of reaching out to many people via more than one channel.
- Get Social for Your Sales: Let people know through your social networks about the sales that they can expect and the new products you’re about to bring to the market. Also, don’t forget to host email signatures at the bottom to expand your email base.
7. Sustaining Effective and Lasting Customer Relations
If you make marketing emails with Lightspeed, it primarily should be acquiring sustaining customers. Let’s find out how:
- Apply for Subscribers Benefits: Use your loyalty program to ensure that the customers remain interested. Every now and then send them reminders of how many points they have or any offers which are only meant for the loyal customers.
- Leverage Ongoing Engagement: Create automated follow-up strategies to maintain contact with the customers after the purchase of the product. You may send a short ‘thank you for your purchase’ email, and include tips on the usage of the product if needed.
So, how should you make marketing emails with Lightspeed?
When it comes to producing marketing emails on Lightspeed, the process is hardly a hassle. It rather empowers reaching out, building, and ultimately converting the desired audience into sales. Every tiny spec matters, so investing time in automation, effective calling, and organizing your subscribers’ lists is important.
While most people would be managing different types of communication, including transactional emails, promotions, or loyalty rewards. Lightspeed would be focused more on how those business goals would be achieved.