As the world has shifted into a more instantaneous mode of communication, it’s not surprising that the need for SMS marketing has reached new heights. When you are sending reminders to customers regarding promotions or letting them proceed along in their buying journey, nothing compares to the closeness that the marketing channel reaches them.
Here comes Marketo Text Messaging, where this direct approach to communication is married to a more complex marketing automation setting. But the question still stands, is it worth it?
To find this out, we must look further into the Marketo text messaging features, how they integrate with the general system, and what scope they can achieve in your marketing campaigns. This article goes beyond the surface of Marketo text messaging functionality, how it integrates with Adobe Marketo Engage, and the need for the feature in the customer engagement strategy.
The Rise of SMS in Digital Marketing
Over the years, text messaging has grown to become a universal part of a marketing strategy. Due to SMS triggers and SMS campaigns, companies are able to penetrate through the generic noise and capture their target markets immediately.
What is most attractive in Marketo text messaging is the fact that it is fully compatible with Marketo Engage which is one of the strongest marketing automation systems on the market. Announcing an offer by sms or making a bulk sms under custom marketing activities – all these objectives are solved when using Marketo’s text message features for marketers who need to interact with customers in real-time.
In light of this evolution towards mobile marketing, Marketo SMS integration enables businesses to use SMS within a wider marketing automation context. There have been new horizons such as SMS or text messages. Now, marketers no longer place boundaries on sending text messages marketing using traditional methods.
What are Marketo Text Messaging features?
The most impressive aspect of Marketo text messaging is the fact that it can accompany and complement any other marketing efforts. It denotes that your email marketing, social media marketing as well as text messaging may all be placed on the Marketo system. For instance, after opening an email or filling out a form an automatic follow-up text message can be sent, which comes across as more personal and timely.
Marketo users have accessed considerable volumes and marketing more importantly, whereas no other media could have offered. The good old send it via sms triggers where businesses just send automatic texts based on the activity done.
However, It is even more surprising that Marketo’s feature for smart campaigns can target appropriate audiences dynamically. This means that it will only send the message to the customers deemed appropriate at that moment. This is particularly important when trying to enhance customer interaction and the effectiveness of the marketing initiative.
Check out : Inbound Marketing Tool
What Is Really The Integration Between Marketo Text Messaging And Adobe Marketo Engage?
When it comes to businesses thinking of using Marketo text messaging, the biggest hook is that SMS is incorporated with the Adobe Marketo Engage suite. This marketing giant enables businesses to execute elaborate and multiple-channel marketing activities that go beyond simple messaging. Marketo SMS integration provides the opportunity for businesses to link their SMS initiatives with other marketing efforts with absolute competency.
Marketo webhook further enhances this by allowing marketers to automatically send SMS messages based on data that’s currently being presented in real-time on other platforms.
However, the advantages offered by Marketo SMS integration do not end there. The SMS API can be utilized to engage in various activities such as creating custom workflows that incorporate text messaging within email marketing systems. Even integrating them into social media campaigns.
Why Corporations Should Consider Spending Money on Marketo Text Messaging?
If you are uncertain as to whether to purchase the Marketo text messaging feature for your business, below are reasons that will help you make up your mind:
- Real-Time Interaction: SMS and ringless voicemail notifications allow businesses to contact their customers instantly. However, messages might be overlooked and buried inside email catalogs especially when there are many email threads, text messages are read almost instantly. Research supports this as it indicates that many people open and read SMS almost immediately after receiving it.
- Better Targeting: When you integrate your SMS campaign with Marketo, you can send emails or text messages through the unique behavior of your customers. With Marketo, customers who twine their SMS processes with all their other marketing processes benefit from increased customer satisfaction and conversion levels.
- Effectiveness of SMS Marketing: Popularly referred to as Marketo Engage, the users are able to measure how well the sms campaigns are working and change them to be more effective. The consideration of customer behavior and interactions can be quite useful within the marketing strategy and coordination of overall marketing with customer operations.
- Customer Engagement in Bulk: By employing tools like the Marketo Smart Campaign and Marketo Webhook, businesses can minimize or in some cases eliminate most of their communication with customers. This means that even as your customer base increases, the same cannot be said for the marketing efforts as they keep proving to be effective and scalable.
So, should you invest in Marketo Text Messaging?
There isn’t any marketing effort that cannot benefit from the inclusion of Marketo text messaging within the solution. With the introduction of SMS marketing as part of your digital marketing plan, you will be able to reach your customers with relevant messages on their devices at appropriate times.
The Marketo SMS enhancement together with Adobe Marketo Engage also helps organizations run effective multichannel marketing campaigns for better customer engagement and enhanced marketing results.
In the end, the question of how to incorporate text messaging services, like Marketo text messaging, into the company strategy so it resolves the business objectives. For those companies interested in further enhancing their marketing capabilities and communication speed with the end customers, the features of text messages in the case of Marketo are certainly worth looking at.