In this modern and fast world, SMS marketing is one of the effective options businesses employ. Sending promotional or transactional SMS, or even a text as a reminder allows you to communicate with your audience instantly.
However, timing is one of the key factors, which determines the success of your marketing strategies. Understanding the best time to send marketing text messages to a client is crucial in giving you positive aspects of your campaigns.
To help you a lot with those issues in your SMS campaigns concerning the timing and factors that define the effectiveness of SMS trailers or emails, we have this article. It will also explain why, despite the rise of new technologies, SMS marketing remains one of the most powerful tools for customer acquisition and retention. However, with adequate timing and proper planning, text message marketing management can produce impressive outcomes.
Why Timing Matters in SMS Marketing?
The most obvious and major advantage of SMS marketing campaigns over the other modes of communication such as email marketing is coined in one word. That is “concern”. Without needless concern, people won’t check their emails.
Most people do not routinely read their emails because it is rare for a recipient to check their email box several times in a given day whereas a stroke message is always read just a few minutes after it was sent. For that reason, the best time to send marketing text messages is when the client is most likely to view and take some action.
As one cannot bear to see the spatial impact of the text, one must learn perfect tonal and situational coordination in rendering the texts through the sms. An anomaly in timing can lead to avoidable mistakes, poor open-up rates and even the customers opting out of the sms marketing efforts.
The overall goal is to reach the customers at the time when they are in a position to receive the information and pay attention to it as well as being willing to interact with the information provided.
SMS Marketing and Email Marketing: Why one could be better than the other?
Although there is a good time schedule for sending out marketing text, it is vital for one to comprehend the comparison of sms marketing and email marketing. There is no doubt that marketers need both to be able to achieve success with any digital marketing campaign, though both have different aims.
- SMS Marketing: This is intended for brief communication that is lost over time. SMS marketing is useful for informative messages that need to be acted upon right away, transactional messages, or promotions that last for a limited timeframe. Due to the open and responding nature of text marketing, it is effective in placing the information in front of the audience quickly.
- Email Marketing: Compared to that of other business software, email messages do have a restriction as to the length of the content. Emailing as a method of marketing can be used as a campaign for such items as newsletters, product intro, and other marketing offers. Still, they are normally opened after some time in comparison to sms messages.
It comes down to audience engagement, where in — SMS Marketing is the clear winner.
What Is The Ideal Best Time To Send Marketing Text Message In A Day?
Sending out marketing text messages is not an easy thing to do. It involves choosing specifics such as timing and what the people receiving it tend to like most. Below are solutions for these problems and the suggested time frames including behavioural and common trends among people in general.
1. Morning (8 AM – 12 PM)
This is when text messages that are either informational in nature or transactional can be delivered. For instance, you may send a message to remind the customers of the date they have booked an appointment or send out a delivery message. Like the delivery messages, the mornings especially the informational ones, many times serve the reminding purpose extremely well.
However, the best time to send marketing text message in the early hours of the day might also not be advisable because clients may frown at such messages.
Free from assuming competition, the morning period represents an effective period to target the customers. If we narrow it down, the peak time or the best time for sending their marketing text messages during this hour is said to be between 9 a.m. and 11 a.m. This gives them time, a few hours in this instance to embrace their daily chores, before being bombarded with marketing messages.
2. Afternoon (12 PM – 5 PM)
As per marketers, SMS marketing messages can also reach during the afternoons. In this time range, people tend to check their phones during the launch breaks or the slack periods at the office. This is why blasting out text messages during this time frame usually yields a favorable outcome, especially if the business has some urgent offers to convey and entice people to take action.
As for bulk SMS users, who are on the broadcasting sms marketing campaigns, the two thinking patterns in the afternoon time secures maximum impact for action. The afternoon time is the most influential and highly charged and most decisions and actions are expected at this time.
3. Evening (5 PM – 9 PM)
The evening period can be a hit or miss depending on what type of message are you sending. Since most people have the tendency to check their mobiles after work, it is advisable to try as much as possible to avoid sending sms at late hours of the day.
The most suitable time for sending spline marketing texts in this period is between the hours of six in the evening and eight in the evening. This window enables individuals to ease out of the day after work but still in the spirits of marketing after the day’s busyness.
Evening messages are ideal for messages about events, short-notice sales, and quick action offers. This is also a good time for selling through promotional text messages and SMS.
What Is The Ideal Best Time To Send Marketing Text Message In A Week?
Not only the time of the day affects the success of the sms marketing campaign, but also the particular day of the week bears some significance. From the industry, the following is the best and the least most advantageous effective days for sending SMS messages:
Best Days: Tuesday, Wednesday, and Thursday usually take the highest engagement. Midweek messages work quite well, as most people are usually back to their routine and are likely to open up their sms engaging messages.
Adequate Days: Mondays as they usually are, serve the correct purpose of putting people back to their week. Fridays, depending on your campaign target audience may come in handy when advertising for weekend events but generally people are getting ready for the weekends and may not interact with any marketing material.
Weekend Messaging
The weekends are not the best time to send marketing text messages, clientele courteous as it is however there are exceptions one can make. Businesses of this kind: hotels, restaurants, clinics, theaters, amusement parks, and other places of recreation – can send out promotional sms on Friday or Saturday to boost the chances of getting customers to walk in or make impulse buys.
What Is the Best Way to Find The Best Time To Send a Marketing Text Message?
We keep hearing the fact that personalization matters in SMS marketing. If you were to group your customer base according to such attributes as behavior, location, and preferences, it would then be easier for you to determine the most suitable time to send messages to each group.
For example, if your audience mainly consists of office employees, then the optimal time to reach them may be during the lunch breaks or after their working hours.
With automated SMS platforms like ez texting, you can send personalized messages to each subscriber at a particular time of the day. Personalization can also bring in practical gains and even revenue inflows, not through spam strategies but as a legitimized tact in the SMS marketing tactics.
Combining Email Campaign with SMS Marketing Campaign
SMS marketing is more effective when used along with other marketing methods. Email marketing has its advantages in that it offers greater elaboration and substance which is rarely enjoyed in SMS messages. When SMS marketing and email marketing are adopted together they offer a solution to all the marketing needs.
For instance, you may decide to follow this up with a message the next day. The idea of multichannel marketing is that your audience will have several chances to convert – engaging with the brand through several activities that take them closer to making a purchase.
What Are The Factors That Affect The Best Time To Send Marketing Text Messages?
Effective SMS marketing can give us the best time to send marketing text messages and it can be affected by many factors including the following:
Time Zones: Avoiding sending SMS messages at the same time always helps if your target audience is located in different countries. When it is already 10 AM in one country, it could be 7 AM in another country.
- Segmentation analysis: Understanding how to segment an audience can help in determining when to time marketing text messages and is a better solution than sending out ordinary messages to all. Rightly done, broadcasting messages that target individuals at the right time and place will yield better results than just broadcasting messages to the entire audience at any time.
- Time-sensitive Offers: The internal factors in the increase in sms marketing response rates can also be induced by the delivery of the marketing messages. If you send a time-sensitive sms marketing offer to your clients late in the evening, the chances of it working are nearly nil as compared to sending it to them in the afternoon or evening.
Optimizing the Best Time To Send Marketing Text Message with Analytics
Record the data from previous campaigns to establish when would be the best time to send out the SMS messages. Check which days more people open messages, how many actually clicked on links, and any others who purchased – this usually outlines the trends. You could also improve by testing other time slots in A/B testing formats unlike currently where you have stuck to the normal one.
SMS Compliance and Best Practices
Adhering to the guidelines is good because you will promote good relations with your audience. Always get the consent of the consumers before marketing the products and they should be provided with an easy way to unsubscribe.
And of course, pay attention to local laws that prohibit sending messages during inappropriate hours. you don’t want to flood in with fines just because of a few marketing errors.
So, Is There A Way To Pinpoint The Best Time To Send a Marketing Text Message?
The popular idiom that says, “a great opportunity may not come some other day” is true concerning SMS marketing. In knowing when to market the text messages, then engagement will positively increase, conversions will also go up and the level of interaction with the target audience will be higher.
And whether it is bulk SMS, promotional messages, transactional texts, or otherwise – the bottom line remains, the right time of the message is what makes all the difference. Hence why we must point out the right way to analyze the best time to send marketing text messages for a crucial campaign.
Lastly, implement the data, try a variety of approaches, and follow the rules to make your SMS marketing efforts pay off for your clients every time.