Increase Email Deliverability.
A lot of things can go wrong in your email marketing campaign, to affect email deliverability.
While this is a vast subject. And it takes time and experience to become an expert in it.
There are still a few basic things. Which can help you increase your inbox delivery rate;
Get more inbox rate from your marketing list using these 5 basic rules.
1. Use a Domain with Good Reputation.
Increase Email Deliverability Pic 2.
If you want email providers to think your email is genuine, not spam this is the first step.
And it is not a trick, you want everyone to think you are genuine, just be genuine. It’s easy to remember.
A domain with a bad history of sending spammy emails. Or even hosting spammy contents on the website would have a negative impact on your marketing campaign.
Check your domain reputation before using it for your email campaign.
But what if your domain somehow has a bad reputation?
While there2 are some ways to fix a bad reputation. The process may take a long time.
So, the best solution would be to buy a domain very close to the actual one. With the launch of new TLDs, it is even easier now.
So if your domain is greenveg.com you can buy greenveg.email or gogreenveg.com.
Your recipients would still see this as an email from you, but email providers would treat it like another domain.
Please make sure to auto-forward your new domains visitors to old domain to avoid confusion.
2. An Updated Email List for Your Email Marketing.
Creating an email list is very good. But an email list is like a vehicle to success. It needs maintenance too.
Make sure your email list has an unsubscribe option. After a while, some of your readers would lose interest in your emails. It’s very natural.
But you need to monitor which users are not opening your emails anymore. As they are reducing your email open rate.
The unsubscribe button does allow them to stop receiving emails but many might simply ignore the emails instead. That’s bad for your campaign.
You need to be bold and send them a re-activation email. To check if they still want to stay a part of your email subscribers’ list.
If they don’t opt-in you need to remove them from your marketing list. This would certainly make your list shorter but it would have an engaging audience. Which in turn would result in increased deliverability?
4. Use Sender Name in your Emails.
Do not use a brand name or the website name for your emails. It is better to use a proper sender name with a proper email address.
Instead of sending an email for ADMIN or GREENVEG, send the emails with the name of a person.
Joe might not be a good brand name but it would make more sense to the receiver if some named Joe from Greenveg.com is reaching out instead of admin or Greenveg.com itself.
Similarly, avoid sending email from addresses like email@example.com. Instead, firstname.lastname@example.org looks more trustworthy.
4. A Subject Line That Makes Sense.
Never go full Buzzfeed.
Buzzfeed-style subject lines may look promising but more times than not it gets you a spammy image. Especially if you are not an established domain.
So, write simple subjects with the content inside in mind. Do not ever make it a misleading one.
Building up expectations and then delivering nothing is not good for your email campaign. Users may even tag you spam. Which would result in lower delivery rates;
5. Write Good Content in Your Email to Increase Read Time.
Read time is becoming more and more important, every day.
An increased reading time means the receiver spends more time on your email. And Email providers would take this as a signal of an engaging email.
An increase in reading time usually means a good click-through rate as well.
To achieve this write short but easy to understand content that would make the receiver ask for more. But do not offer everything on the email itself.
Use the opportunity to take the receiver to your website. Use attractive but minimalist images to make readers feel good but not distracting at the same time.
6. Use a Good Email Service Provider to Send Your Email Campaign.
Lastly, use an Email Service Provider ( ESP) that has a good reputation itself.
All major email providers keep a history of spammy email servers IPs. To protect their users from spam. More often than not, once an email server is tagged as spam no further emails from it would be delivered to the recipients.
It can also be a partial block, instead of a full ban. So, you may see very few emails are reaching inboxes. Instead of blocking all emails.
Hence, finding out an ESP that doesn’t allow spammy email is a good thing for your own campaign’s sake.