To answer this question let’s see some of the telemarketing data or stats available in the public domain. Let’s talk with the USA first. This is to the market research website statistics. There were approximately 2.2 million people employed by the call center industry in the US alone in the year 2015.
Telemarketing data or stats on telemarketers in the US.
Granted, most of the people working in the US call centers are working as a customer service representative. Rather than telemarketers. Nevertheless, there is still a huge number of the workforce who are working within the USA as telemarketers. assuming only 10% of the total workforce in the US call centers are telemarketers. The total number is still more than 200,000.
Telemarketing agents in the Philippines,
If we move on to top outsourcing destinations like India and the Philippines. There are even more people working as telemarketers then in the USA. Let’s see the numbers for top Outsourcing destination for call centers, Philippines. If we take the numbers made public by Contact Centre Association of Philippines. More than 400,000 people in the Philippines only, working as outbound telemarketers.
A number of tele-callers working in India.
The second position for outsourcing Call Centre goes to India. Which boasts a total of 3. 1 million people working in the, IT, back office and Call Centers put together. Out of those, roughly 10% are working in outbound Call Centers. Which still is a huge 300,000 to 350,000 telesales agents. And not to mention other smaller outsourcing destinations and western countries like the UK with a good number of the domestic workforce working as telemarketers.
If we just add up these numbers we see a workforce of over a million people working just in outbound telemarketing. Now would you say and industry with a million people working in it dead? Of course not.
Why all big telecom giants still rely on telemarketing?
Telemarketing does work, and that’s why there are so many companies who are still doing this. If you see any of the big telecom companies in the UK, US or Australia. They are all doing it, and they are in it for a long time now. These multi-billion dollar giants would not be in the game for so long if they were not winning it.
Telemarketing does have some bad reputation. There are people who do not want to be on a telemarketing database or telemarketing list. They don’t want calls out of the blue. On the other hand, people do also get upset over display advertisement like the one runs before YouTube videos or popup ads that comes up on websites.
People still buy from telemarketers.
But those same ads do get people to buy the product and so does telemarketing. People would buy any product through an advertisement on YouTube or telemarketing as long as they need it. As long as the product is of some benefit to them. So, choose your medium of sales based on the type of product you have. Sometimes it’s easier for a buyer to make a decision if their questions can have immediate answers. Even if the services offered could be explained better.