You probably have come across emails from 163.com, if you are in email marketing to foreign countries, like China. Or have exchanged emails with Chinese companies.
With an odd domain name, these emails do standout from others. It’s not an email from regular email providers nor its a private domain.
Over the year it has also gathered a reputation of being associated with shady website and sellers on Alibaba and even eBay.
What is 163.com?
163.com is a famous web portal in China. They Provide free email service as well.
And 163.com is also the second biggest email provider in China. After QQ. The website is owned by the parent company Netease.
Internet Service Provider
The parent company Netease is one of the biggest internet providers in China. It is essentially a Chinese equivalent of AOL.
Which explain why your Chinese email list basically looks like a 163.com email list.
The parent company was founded in 1997 and has expanded to internet gaming and e-commerce in recent years.
As a result, it also contributes to the flourishing billionaires’ list. The CEO Ding lei is 25th richest man in China with a net worth of over $4 billion.
Why is 163.com so popular in China?
163.com provides free email accounts to users, like most other big email providers.
It also provides users with a huge free storage along with services like instant messenger named YiChat.
Which is a joint venture with China telecom?
Also with that the parent company Netease is also engaged in news and internet content, which further helps 163.com to get more users. Much like AOL is the USA.
How popular is 163.com in China?
Well, 163.com is the second largest Chinese email provider.
According to alexa.com, it is also the 43rd most visited website in China.
By market cap, 163.com’s parent company Netease is china’s 5th largest internet company with a market cap of 13 billion US dollars.
After Alibaba (US$253 billion), Tencent (US$135 billion), Baidu (US$80 billion) and Jingdong (US$31billion).
A NASDAQ Company.
Netease the parent company of 163.com is a NASDAQ listed publicly traded company.
It is traded as NTES in NASDAQ.
Involvement in Online Gaming.
Netease is well into online and PC gaming in China. In 2014 the online gaming revenue for Netease was US$1.6 Billion.
It operates some international online games in China, including World of Warcraft.
Netease is producing online games themselves in China. With Fantasy Westward Journey and New Westward Journey Online being the notable ones.
While 163.com is a legitimate email provider based out of China, different users may use it for different purposes. Both genuine and shady.
Much like any other service such as Gmail or AOL.
So, next time you see someone to communicate through the 163.com or you have a 163.com email list to send email to. Do not let the domain name throw you off.
But do take the precaution, as you should while dealing with a new business or seller.