If you are thinking about starting a telemarketing campaign for your product or services.
The first thing which might come to your mind is the cost. The cost of running such a campaign and the expected return on it.
Your campaign’s ROI would depend on the product you are selling.
So you are the best person and probably the only person, who can do a practical estimate calculation. Unless you are in an industry where telemarketing is a standard practice.
Coming onto how much a telemarketing Campaign would cost you. It depends primarily on 2 things.
- The Outsourced Call center.
- Telemarketing Leads
The Outsourced Call center.
The biggest cost of a telemarketer campaign is an of-course the outsourced call center.
Which would handle your telemarketing campaign. Assuming you are not going to hire and train a whole team of telemarketers yourself. You would need to outsource the sales responsibilities to a call center specialized in outbound sales.
Depending on how big or small your campaign is going to be, you have to select the appropriate Call Centre.
This might be the most challenging task about the starting a telemarketing campaign.
Should you stay onshore or go offshore?
Depending on your budget & business philosophy you choose if you want your Call Centre to stay onshore. Or you want an Offshore Call Centre to work for you.
Onshore Call Centers are really good if you can afford them. They are just easier to conduct business with.
Business culture is the same, you can train them easily. Also doing a background check on the business before going into an agreement is easier.
But they do cost a fortune, as the telecallers would get paid in the same currency. Hence, it might not be the best choice for you.
Offshore is where you can leverage the currency exchange rate in your favor & get a more bang for your bucks.
Offshore Call Centers
Moving on to the offshore Call Centre.
The most difficult task would be to find a reliable business that can handle your campaign effectively. And deliver on the promises they make.
This might seem very easy onshore, but offshore is a totally different ball game.
It is highly recommended that if you hire an expert who has previous experience of working with offshore call centers.
He or she would stay Offshore and take care of the business for you in a day to day operations. It’s really important to have your own eyes & ears to supervise a team of telesales persons.
If you are hiring an Offshore Call Centre, they would take care of all the technical and HR aspect of a running call center.
You don’t have to worry about hiring agents, getting VOIP service, predictive dialers etc. The call center would take care of that. You just have to take care of the hourly billing from the call center.
Call centers charge you based on the hours their agents take calls for your campaign. You are billed on a pre-determined rate, which would ideally be somewhere be between 3 to 5 dollars an hour.
The hourly billing would vary based on the country & city you choose as the destination of your outsourcing.
The most popular destination for outsourcing call center being Philippines & India.
While India offers a slightly lower wage bill, more & more companies are choosing the Philippines as the preferred destination for their outsourcing needs.
The only other significant cost of running a telemarketing campaign would be telemarketing leads or telemarketing lists as many would call it.
It is very important that you have a targeted list on which your agents are calling. Otherwise, you’re just paying them to speak to people who have no idea or no need for the product or services they are promoting for you.
You can find many telemarketing leads provider online. They can provide you with the targeted list of the people who are either regular users of a similar service. Otherwise, fall into the demographics which might use a product same as yours.
If you are planning a big campaign with a sizeable number of telesales agents working for you.Getting a list targeting a broader number of prospects like a demographics list to make more economic sense.
Whereas, more precise & targeted leads would be needed if you are working with a small but well-experienced telemarketing professional.
Who can drive a good conversion from your data as you would be paying a good amount of your marketing $$ for such a list?
Based on the kind of telemarketing leads you to go for it might cost you 1,000 records a dollar to $10/20 per lead.