Blogs

Social media and email listing
Social media is a great channel to create a buzz about something. The instant reach and the visibility a social media campaign creates has is unrivaled in the marketing world. You can reach out to a person one-on-one real quick. The engagement and the response rates are far high too. The only catch with social media is that a campaign does not live for long. Once the buzz is over, a campaign fades out of the minds of people. Here’s where
Marketing Campaign for people over 50's
There was this YouTube video of Paddy and Nico doing a salsa dance that went viral. It hit about 55,262,684 likes – a really huge number. The reason why this video went viral according to me is that it features an 80-year-old woman, Paddy doing the salsa. Salsa is a dance known for its moves – the sensuous and also the quick ones. Imagining Jennifer Lopez doing the salsa like in the movie, ‘Shall We Dance?’ is easier compared to Pa
I love shopping! I completely agree with the sentiments of Rebecca Bloomwood, of the Shopaholic Fame. She says somehow shopping makes everything look alright for a while and certainly, most of the people feel the same. Out of everything, I love online shopping to the moon and back. Why do you ask? For starters, it doesn’t involve running or walking my way through all the isles in a mall. I can sit in the comfort of my home, sip my latt
How many SMS’s do you receive in a day? I get anything between 50 to 60 messages. A large portion of these messages is from various things I like. Restaurants, spas, malls, movies, baby shops, and even my mobile service provider, the last one I don’t like that much. I am sure it’s a similar case with you too. How many SMS' list do you respond to in a day? I respond to all the personal SMS's. Depending on the offers from restaurants,
Text Marketing
2017 has seen a sharp rise in text marketing. You receive a text message from practically every business entity you transact with. Be it a restaurant, baby shop, a salon, clothing chain or even a small time eating joint. Text messaging is everywhere and it is here to stay. The sheer number of users with a smartphone is an encouraging fact for making text marketing a part of your telemarketing campaigns. Adding to this trend is the fact tha
student email list
“Students these days, have changed so much!”, said my professor aunt. She teaches Biological Science to undergrads. She had an interesting conversation with one of her students. She was in her elements, teaching the class about molecular genetics. George, one student offered to share the link of a video related to the topic on a text message, after the class. True to his promise, George sent her a youtube link video on an SMS to her. S
Top 10 Email Tracking Tool (Infographic)
Over the years we have grown a weird obsession for measuring things, naturally that has been extended to analyzing and more importantly tracking our emails too. There are plenty of services available online which helps you keep track of the emails you send. Some are downright simple and purpose built only to track emails while others are a bit more complicated, which can be integrated with your website to gather emails or with a CRM and even
Are Students More Receptive to SMS Than Emails?
Are Students More Receptive to SMS Than Emails? “Students these days, have changed so much!”, said my professor aunt. She teaches Biological Science to undergrads. She had an interesting conversation with one of her students. She was in her elements, teaching the class about molecular genetics. George, one student offered to share the link of a video related to the topic on a text message, after the class. True to his promise, Georg
Marketing to Consumers vs Businesses. Is Just Apples vs Oranges.
Marketing to Consumers vs Businesses. Is Just Apples vs Oranges.   ‘Apples and Oranges’, is the very first thought that pops in my mind when I think of B2B and B2C marketing. They are both marketing aimed towards people who decide, but the differences are enough to make them as different as an Apple compared to an Orange. B2B or Business to Business marketing is when you as a business owner are marketing your product/service
White House or Trump House? In a result that surprised many, Republican candidate Donald Trump galloped his way to the White House. In an electoral campaign marked by several controversial statements made by Donald Trump, his vision for America found a majority of takers who cast their precious vote in his favor. Ever since the historic win, there have been speculations galore as to how Trump will revive the economy and elevate America
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